Language:Chinese.HardCover.Pub Date:2024-03 Publisher:Zhejiang Education Press This book records and analyzes Nike's gorgeous transformation from an unconventional rookie to a global giant. and explains the brand's groundbreaking achievements through its endless spirit of exploration. While the author details the innovative concepts with epoch-making significance in the development of the Nike brand. he also takes everyone to review the classic products and classic advertising cases that are .

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Bibliographic Details

Title: Nike: The excitement is always in the process of refreshing and subverting existing cognition. constantly breaking records(Chinese Edition)
Publisher: Zhejiang Education Publishing House
Publication Date: 2024
Language: English
ISBN 10: 7572259596
ISBN 13: 9787572259593
Binding: Hardcover
Condition: New

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Synopsis

这本书记录并分析了耐克从一家不走寻常路的新秀到全球巨头的华丽嬗变,阐释了品牌通过永无止境的探索精神取得的开创性成就。作者在向读者细数耐克品牌发展里程中具有"跨时代意义"的创新理念的同时,也带大家重温了那些在全球范围内被粉丝所钟情的经典产品和让大家印象深刻的经典广告案例。在这本书里,读者可以了解到不少首次对外公开的设计案例、产品原型和内部故事。除了文字的部分外,书中还将彩色插图与耐克团队所分享的故事、见解、知识、激情和历史相结合,将成为未来几代人创新和灵感的手册。

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