The Nine Types of Leader: How

SHORTLISTED: Business Book Awards 2022 - Leadership

Find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they had to do it all again.

The Nine Types of Leader introduces some obvious and some not so obvious types of leader through stories, anecdotes and insight garnered from hundreds of encounters with world-class leaders. Featuring interviews with industry titans including Jean-Francois Decaux of JC Decaux, Michael Rapino of Live Nation, Zhang Ruimin of Haier, Gavin Patterson of Salesforce and Isabelle Kocher of Engie, it explores how the leaders of tomorrow will improve their game by borrowing from the very best of the nine types of leader that exist today.

Renowned journalist, James Ashton assesses the strengths and weaknesses of each leadership type, highlighting where and when they are best deployed, whilst helping you identify who you are and how you can improve performance. As the world seeks to recover from drastic disruption and uncertainty and the most acute test of leadership in living memory, it projects how future leaders can learn from what has gone before.

James Ashton was City Editor and Executive Editor at the London Evening Standard and Independent titles and before that City Editor at The Sunday Times and Chief City Correspondent at the Daily Mail. During this period he covered some of the biggest economic and corporate stories of recent times.

Today he regularly writes columns and interviews for several national newspapers including the Daily and Sunday Telegraph and The Times on business, leadership, technology and investment. His podcast, 'Leading with James Ashton', features bosses from the worlds of business, charity, the arts and sport swapping stories about how they learnt to lead.

James is also a sought-after conference chairman, broadcast commentator, media trainer and corporate consultant.