The No-code Startup: The Complete Guide to Building Apps Without Code

**Business Book Awards 2025 Finalist**

Have you ever dreamed of developing the next big app like Airbnb or TikTok, but you don’t know your webhooks from your APIs?

Do you have a software idea that could solve the world’s biggest problems but coding seems like a dark art? What was once a heavy barrier to most founders - creating a technical product - has now become simple and accessible thanks to the world of No-Code.

The No-Code Startup is a play-by-play guide to launching your business by building just about any kind of app with No-Code tools. You’ll learn the basics of storing data, building automations and even implementing AI tools like GPT. By the end you will be able to test your product with real customers before continuing your journey as a true tech startup founder.

Emma Reilly is an experienced product manager and award-winning entrepreneur. Having unknowingly started her first no-code business at the age of 22 (selling home essentials to students online), she went on to become a consultant designer and front-end developer for many brands including The Prince’s Trust, Endemol TV and TweetDeck. In 2016, Emma was awarded ‘Young Ambassador of The Year’ for business by the then Prince of Wales, Prince Charles.
In 2018, Emma co-founded and was head of product for Myndr, a revolutionary new app in the mental health space. The Company was awarded over £300k from the UK government.
Most recently, Emma has been working in the no-code space as a product manager. Her own no-code startup, Wobblefit, helps women who experience a variety of hormonal-based health conditions.