Wall Street Journal Best Seller (2015 Edition)

Gold Medal: Non-Fiction Book Awards (2018 Edition)

Winner: IPPY Book Awards Silver Medal (2018 Edition)
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary’s Book Club at CES (2017 Edition)
#1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition)

What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling?

How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models?

What insights can the world’s quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers?

The answers to these questions may not be all that obvious. And that’s exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 “Non-Obvious” trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world.

In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends – with longevity ratings for each.

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

About the Author

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University.

"About this title" may belong to another edition of this title.

Store Description

We sell Brand New University Textbooks to students at very affordable prices. All orders are shipped by Trackable methods only and the tracking number is available within 48 hours of placing the order. We also offer free shipping to USA, Canada and Europe and lowest shipping charges in other countries. We have multiple warehouses to save on the transit time.

Visit Seller's Storefront

Seller's business information

SMASS Group LLC
1944 Loma Linda Dr, Irving, TX, 75063, U.S.A.

Sale & Shipping Terms

Terms of Sale

We sell Brand New Textbooks requied for studies in the Univesity. We have been in this business for the past 14 years and we know how to keep our customers happy and satisfies by providing them the required course material and the most affordable prices.

Shipping Terms

We ship all orders from our Multiple warehouses by Tracakble method only. We have tie up with Fedex, DHL, UPS and USPS for our logistics requirements. All tracking numbers are available within 48 hours of processing the order.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	5 to 10 business days	3 to 6 business days
First item	US$ 0.00	US$ 0.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.