Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices

Language: English

Published by Springer, 2024

3031209133 / 9783031209130

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

Druck auf Anfrage Neuware - Printed after ordering - The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

Seller Inventory # 9783031209130

Title
Nostalgia Marketing : Rekindling the Past to Influence Consumer Choices
Author
Marco Pichierri
Publisher
Springer
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3031209133
ISBN 13
9783031209130
Item weight
236 grams
Dimensions
210x148x10 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.25US$ 50.46
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574