We each inhabit two very different worlds simultaneously: the real world, and the narrative world.The real physical world of matter, of atoms and molecules and stars and planets and animals wandering around trying to bite and copulate with each other often has very little to do with the narrative world, which is made of stories and mental chatter. Powerful people have long understood that if you control the stories people tell about themselves, then you can control their resources and their reality. From priests to politicians, CEOs to the architects of war, all have deeply understood the importance of maintaining control of the narrative. We have reached a crisis point where the disconnect between narrative and reality is threatening all life on earth. The narrative world is getting more and more chimerical while the real world is headed toward disaster due to the military and ecological pressures created by our status quo. There are only a few ways this can possibly break, with the most obvious being mass scale ecological disaster or nuclear war. There is also the possibility that the human species goes the other way and adapts, and wakes up to the way narrative has been used to manipulate us into consenting to our own extinction. Throughout recorded history, all around the globe, wise humans have been attesting that it is possible to transcend our delusion-rooted conditioning and come to a lucid perception of the narrative world and reality. There are many names for this lucid perception, but the one that caught on most widely is enlightenment. We all have this potential within us. It has been gestating in us for many millennia. As we approach our adaptation-or-extinction juncture, we are very close indeed to learning if that potential will awaken in us or not.This book rests on the meniscus of that possibility.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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