Nothing Happens Until a Sale is Made : Exploring Three Marketing Principles that Guarantee Success

Perrotta, Fred

ISBN 10: 1594571643 / ISBN 13: 9781594571640

Published by Booksurge Publishing, 2004

About this Item

Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00098314894

Bibliographic Details

• Title: Nothing Happens Until a Sale is Made : Exploring Three Marketing Principles that Guarantee Success
• Publisher: Booksurge Publishing
• Publication Date: 2004
• Language: English
• ISBN 10: 1594571643
• ISBN 13: 9781594571640
• Binding: Soft cover
• Condition: Acceptable

About this title

Synopsis

The marketing process can be reduced to three principles, planning, promotion and sales strategy. These three pillars, which support any marketing plan in any industry or profession, are the essence of this book. A "balanced attack" using these key elements is the basis of every successful enterprise.

About the Author

With over 25 years of intensive and successful experience in marketing management and sales development, Fred Perrotta has a career record of establishing market position and increasing sales for several Fortune 500 companies. Born in Rochester, PA, he attended Geneva College before transferring to the University of Pittsburgh in 1959. In 1958, he completed "boot camp" with the U. S. Army at Fort Jackson, SC, and extended service at Fort Lee, VA. In 1978, Perrotta received an Executive MBA from the University of Pittsburgh. His career began with a small engineering firm, SEI Engineers & Consultants in 1965. Under the tutelage of its president, Joseph Salvucci, he quickly positioned the company for sales growth through a simplified marketing plan in the Metals, Glass and Chemical industries. In 1973, at Dravo Engineers & Constructors, Perrotta had market responsibility for the Water & Waste Treatment Division and bookings increased over his sales quota by 600%. At Westinghouse, with similar marketing responsibility, sales increased in Perrotta's pulp & paper segment from $25million in 1978 to $46million in 1980. In 1981, Perrotta joined ASEA Industrial Systems. He developed and implemented the company's first marketing plan for the metals industry in the U.S. Sales in the first year exceeded $25million. In the 1990's, Perrotta introduced Hoogovens Technical Services' computer based, interactive training programs to the steel industry in the U.S. Complex processes involving the Blast Furnace, Slab Caster, Hot Strip Rolling, etc. were sold with first year sales of $1million. In 2000, he formed a consulting company, FAP Consulting, and is currently a marketing consultant for several key clients. At the Katz School of Business, University of Pittsburgh, Perrotta was an adjunct professor teaching a capstone course in Marketing Management. He is currently an adjunct professor at California University of Pennsylvania teaching Strategic Marketing for Nonprofit Organizations.