Nothing Ventured, Nothing Gained (Hardcover)

Tim A. Pilgrim

ISBN 10: 0893918865 / ISBN 13: 9780893918866

Published by Bloomsbury Publishing Plc, Westport, 1997

About this Item

Hardcover. This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence. This is an in-depth case study of a joint operating arrangement (between the "Seattle Times" and the "Seattle Post-Intelligencer") and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9780893918866

Bibliographic Details

• Title: Nothing Ventured, Nothing Gained (Hardcover)
• Publisher: Bloomsbury Publishing Plc, Westport
• Publication Date: 1997
• Language: English
• ISBN 10: 0893918865
• ISBN 13: 9780893918866
• Binding: Hardcover
• Condition: new

About this title

Synopsis

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

About the Author

lgrim /f Tim /i A.