Paperback. This is an in-depth case study of a joint operating arrangement (between the "Seattle Times" and the "Seattle Post-Intelligencer") and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence. This is an in-depth case study of a joint operating arrangement (between the "Seattle Times" and the "Seattle Post-Intelligencer") and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

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Bibliographic Details

Title: Nothing Ventured, Nothing Gained (Paperback)
Publisher: Bloomsbury Publishing Plc, Westport
Publication Date: 1997
Language: English
ISBN 10: 1567500501
ISBN 13: 9781567500509
Binding: Paperback
Condition: new

About this title

Synopsis

This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.

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lgrim /f Tim /i A.

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