This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the Big Three automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War I. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

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Bibliographic Details

Title: Now I Know the Ten Commandments
Publisher: Light Bugs Publishing
Publication Date: 2005
Language: English
ISBN 10: 0976551403
ISBN 13: 9780976551409
Binding: Hardback
Illustrator: Allen, Russ
Condition: Very Good

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Presents the ten commandments using modern language and providing pictures and numbers to help readers memorize and understand them.

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