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Bibliographic Details

Title: Inside the Nudge Unit : How Small Changes Can Make a Big Difference
Publisher: Ebury Press
Publication Date: 2016
Language: English
ISBN 10: 0753556553
ISBN 13: 9780753556559
Binding: Soft cover
Condition: good

About this title

Synopsis

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

About the Author

David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister’s Strategy Unit (2001–2007), and has held academic positions at the Universities of Cambridge, Oxford, and Harvard.

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