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Bibliographic Details

Title: Inside the Nudge Unit: How small changes can make a big difference
Publisher: WH Allen 27/08/2015
Publication Date: 2015
Language: English
ISBN 10: 0753556537
ISBN 13: 9780753556535
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Every day we make countless decisions, from the small, mundane things to tackling life's big questions, but we don't always make the right choices. This book deals with this topic.

About the Author

Dr David Halpern is currently Chief Executive of the Behavioural Insights Team (BIT) and the UK's National Adviser on What Works. Prior to this, David was Chief Analyst in the Prime Minister's Strategy Unit (2001-2007), and has held academic positions at the Universities of Cambridge, Oxford and Harvard. The work of BIT has led to numerous changes in government policy - from different ways of spending and saving money, to changes in regulation and legislation - and above all, to remarkable results.

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