Michael Jordan didn't choose #23 because it was iconic - he made it iconic. Long before it became the most recognizable number in sports, it was simply a mathematical tribute to his older brother Larry, whose own number was 45. Jordan aimed to be "half as good," rounded up, and in doing so created a number that would define a generation.

It's All About the Numbers explores the stories, psychology, and cultural meaning behind the jersey numbers athletes choose - and the numbers fans obsess over. From childhood heroes to family ties, from superstition to branding, from quiet personal decisions to global symbols, numbers in sports carry far more weight than most people realize.

Through vivid storytelling and deep research, Rob Lorton uncovers why certain numbers become legendary, why some athletes cling to the same digit their entire career, and why fans form emotional attachments to the numbers stitched on their heroes' backs. Along the way, the book reveals how numbers shape identity, memory, and legacy across every major sport.

Whether you're a lifelong fan, a student of sports culture, or simply someone who loves the hidden stories behind the game, It's All About the Numbers shows how something as simple as a number can carry history, personality, and power.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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