From Numbers to Words: Reporting Statistical Results for the Social Sciences

Susan E. Morgan; Tom Reichert; Tyler R. Harrison

ISBN 10: 080133280X / ISBN 13: 9780801332807

Published by Allyn and Bacon (edition 1), 2001

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Synopsis:

An invaluable reference tool that guides readers through drafting the results of quantitative experiments and investigations. Everyone who does quantitative social science research writes up the results of their experiments and investigations, and this book offers guidance on how to do so. This book teaches readers how to draft the results of statistical experiments and investigations in text or visual format. This how-to book serves as an effective reference tool for students new to statistics and for experienced researchers. For statistics students as well as statistical researchers.

About the Author:

Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations.

Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.

Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.

Bibliographic Details

Title: From Numbers to Words: Reporting Statistical...
Publisher: Allyn and Bacon (edition 1)
Publication Date: 2001
Binding: Paperback
Condition: Good
Edition: 1.