Nutzungspotenziale durch Advanced Data Analytics von Big Data im Controlling. Planung, Forecasting, Simulation und Reporting
Language: German
Published by GRIN Verlag, GRIN Verlag, 2017
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 55.34
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Masterarbeit aus dem Jahr 2017 im Fachbereich BWL - Controlling, Note: 1,3, Katholische Universität Eichstätt-Ingolstadt (Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Unternehmensrechnung, Univ. Prof. Dr. mult. Anton Burger), Sprache: Deutsch, Abstract: Durch den rasanten technologischen Fortschritt erhöhen sich momentan nicht nur die Einsatzmöglichkeiten von Big Data in Unternehmen, vor allem werden entsprechende IT-Systeme zur Speicherung und Analyse von Big Data zunehmend günstiger in der Anschaffung und der Nutzung. Aber auch die Wirtschaftlichkeit wird durch die zahlreichen Einsatzmöglichkeiten und den zusätzlichen Erkenntnisgewinn erhöht. Zu diesem Ergebnis kommt eine repräsentative Studie der Bitcom Research und KPMG, nach der in 2016 bereits 35 Prozent der befragten deutschen Unternehmen Big Data nutzten. In 2015 waren es lediglich 23 Prozent. Mehr als die Hälfte der befragten Unternehmen einer anderen Studie von KPMG planen den Einsatz von Big Data. Klassische Einsatzbereiche sind bisher die Produktion, Projektabwicklung, Vertrieb und das Marketing. Zunehmend gewinnt Big Data auch in den Controlling-Abteilungen an Bedeutung. Das bestätigte eine weitere empirische Studie des Instituts für Business Intelligence aus dem Jahr 2014, bei der 77 Prozent der befragten IT-Professionals das Potenzial von Big Data im Controlling und der Unternehmenssteuerung als hoch ein-stuften. Das klassische Rechnungswesen haben hingegen nur 37 Prozent mit einem hohen Potenzial eingestuft.Die Studien legen nahe, dass vor allem die Berufsgruppen, die in intensivem Kontakt mit Big Data Technologien sind, auch die Potenziale von Big Data kennen und mit den Anwendungsmöglichkeiten vertraut sind. Die Controlling-Abteilungen zählen die Informationsversorgung zu einer ihrer Hauptaufgaben, sind jedoch nicht zwingend mit den neusten Technologien vertraut, was eine Einschätzung der Potenziale von unterschiedlichen Big Data-Anwendungsmöglichkeiten erschweren kann.Ziel dieser Arbeit ist es daher die Nutzungspotenziale von Big Data in klassischen Controlling-Bereichen wie Planung, Forecasting, Simulation und Reporting herauszuarbeiten. Diese Potenzialanalyse der Anwendungsmöglichkeiten unterstützt Unternehmen und Controlling-Abteilungen bei der Bewertung der Einsatzmöglichkeiten von Big Data Technologien. Dabei ist auch der Einfluss von Big Data und entsprechender Technologien auf das zukünftige Berufsbild des Controllers im Sinne der Aufgaben und Kenntnisse zu untersuchen und gegenüber dem neuen Berufsbild des Data Scientists abzugrenzen.…
Seller Inventory # 9783668474550
- Title
- Nutzungspotenziale durch Advanced Data Analytics von Big Data im Controlling. Planung, Forecasting, Simulation und Reporting
- Author
- Anonym
- Publisher
- GRIN Verlag, GRIN Verlag
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3668474559
- ISBN 13
- 9783668474550
- Item weight
- 174 grams
- Dimensions
- 210x148x9 mm
"Synopsis" may belong to another edition of this title.
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| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
| First item | US$ 68.20 | US$ 79.40 |
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