Neuware - Is your product line faltering Is your organization running as fast as it can without gaining on competition, growing the business, or increasing customer satisfaction In The Profound Impact of Product Line Strategy world-renowned expert, Paul O'Connor talks straight about how to turn poor product lines into great ones and start superb new product line strategies from scratch.An innovation and product management consultant to some of the world's biggest and best companies, O'Connor lays out the essence of great product line strategies. And he shows how to carry them out expertly. Through description, cases, graphics, and dozens of practical examples, O'Connor shows how large organizations realize the enormous benefits of great product line strategies.

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Bibliographic Details

Title: O'Connor, P: PROFOUND IMPACT OF PRODUCT LIN
Publisher: Amazon Digital Services LLC - Kdp
Publication Date: 2018
Language: English
ISBN 10: 0999738100
ISBN 13: 9780999738108
Binding: Taschenbuch
Condition: Neu
Dimensions: 229 millimeters width by 152 millimeters height by 21 millimeters depth
Weight: 540 grams

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Synopsis

Is your product line faltering? Is your organization running as fast as it can without gaining on competition, growing the business, or increasing customer satisfaction? In The Profound Impact of Product Line Strategy world-renowned expert, Paul O'Connor talks straight about how to turn poor product lines into great ones and start superb new product line strategies from scratch.

An innovation and product management consultant to some of the world's biggest and best companies, O'Connor lays out the essence of great product line strategies. And he shows how to carry them out expertly. Through description, cases, graphics, and dozens of practical examples, O'Connor shows how large organizations realize the enormous benefits of great product line strategies.

How to spot poor product line strategy and turn them around
How to increase a product line's contribution to business growth
How to measure and redirect product line strategy execution
How to use innovation to amplify a product line's impact
How to use roadmaps, metrics, and software solutions to boost a product line's performance

Product lines are only as good as organizations make them. The easy-to-adapt framework laid out in The Profound Impact of Product Line Strategy is a complete blueprint for getting the most from product lines. If you want to boost your product line's strategy and keep it on track, this book is for you.

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