OLODUM The revolt of the drums: A case study of the communication strategies of Olodum from Bahia, Brazil

Stokland, Ellen

ISBN 10: 363917240X / ISBN 13: 9783639172409

Published by VDM Verlag, 2009

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Bibliographic Details

• Title: OLODUM The revolt of the drums: A case study of the communication strategies of Olodum from Bahia, Brazil
• Publisher: VDM Verlag
• Publication Date: 2009
• Language: English
• ISBN 10: 363917240X
• ISBN 13: 9783639172409
• Binding: Paperback
• Condition: Like New
• Book Type: book

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Synopsis

This dissertation is an analysis of the communication strategies of Olodum Cultural Group, an Afro-Brazilian carnival organisation based in Salvador, Bahia, Brazil. Olodum is an organisation in the black movement in Brazil. It has a long range of activities aimed at fighting racism and bringing about social justice. Its most powerful voice is a massive percussion band playing samba-reggae and other fused Afro-Brazilian rhythms. The Olodum band has had great success on the international marked of so-called world music. Olodum also engages in other art forms, social and cultural projects, political debate, alternative education for children and local businesses. Olodum is also one of the main exponents of the most important tourist attraction in Salvador: the Afro- Bahian Carnival and the continuous street parties. Using a model developed by the Brazilian anthropologist Roberto DaMatta, this dissertation shows how Olodum mixes different cultures and communicates through a dual social logic. This way, the organisation exposes racial asymmetry, create positive Afro-Brazilian identities and to incite social change.

About the Author

Ellen Stokland has a post-graduate degree in media studies, specialised in interculture, cultural movements in the South and human rights. She has worked as a journalist, communication strategist, project developer and academic co-ordinator in Norway, Spain and Brazil.