Neuware - ORDER covers a body of work carried out between 2014 and 2019 in different megacities around the world. This project pursues a subjective hypothesis about the reflection of advertising images in human appearances and behaviour in urban life. Following the classic methodology of street photography (straight photography of a real scene without any manipulation), �scar Monz�n goes further by extracting moments and spaces which - due to their scenography - related and gestural precision- enter into direct dialogue with the images of the adverts that are ubiquitous in these locations, showing to us the opposite message or an interpretation of the consequences. These adverts, at first set aside from the narrative of the project, appear in the sequence as animated elements, as real and alive as the scenes that are documented in the project.

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Bibliographic Details

Title: ORDER
Publisher: RVB Books Nov 2021
Publication Date: 2021
Language: English
ISBN 10: 2492175030
ISBN 13: 9782492175039
Binding: Taschenbuch
Condition: Neu
Dimensions: 405 millimeters width by 247 millimeters height by 14 millimeters depth
Weight: 784 grams

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The book 'Order' covers a body of work carried out between 2014 and 2019, which centres around a subjective hypothesis about the influence of advertising images on appearances and human behaviour in urban life. Following the classic methodology of street photography, the proposal fuses its formal qualities with features typical of advertising shoots. Using locations in various cities around the world, Monz�n extracts fragments entering into direct dialogue with advert’s images that prevail in these locations.

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