The OTT Era: Transforming Entertainment: How Streaming Platforms Are Shaping the Future of Media
Language: English
Published by LAP LAMBERT Academic Publishing, 2025
- Softcover
- New

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- Title
- The OTT Era: Transforming Entertainment: How Streaming Platforms Are Shaping the Future of Media
- Author
- A, Subhasheni
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 6208438349
- ISBN 13
- 9786208438340
The rise of OTT platforms is driven by key factors such as growing consumer demand for on-demand, personalized content, advancements in streaming technology, and the increasing affordability compared to traditional TV. The vast diversity of content, global accessibility, and data-driven personalization enhance user experience, while intense competition spurs continuous innovation. These elements are transforming the entertainment landscape, making OTT platforms central to how we consume media today.
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California Books
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