Oasis the Masterplan

A riveting visual evolution of Oasis captured by Kevin Cummins and featuring Noel Gallagher in his own words.

How does a band come into being? What are the myriad forces that shape the sound, look, and identity of an emerging band?

Oasis The Masterplan tells the story of how Oasis cemented their identity. At the center of this enterprise was Kevin Cummins, who was well aware of the intersection between the visual and the sonic and was brought on board to help the band find a look that fitted their sound. Drawing on the first six months of 1994, we follow Cummins as he photographs the band in various locations such as London, Manchester, and the Netherlands.

Using many unseen images as well as more well-known iconic shots, Cummins guides us through the ways a band can be shaped and designed, such as the famous photographs of the Gallagher brothers in Manchester City shirts - emblazoned with the Brother logo (a Japanese electronics company) which helped provoke worldwide interest in the band. With input from Noel Gallagher, we see how they played with fashion, were taught how to pose, and present themselves as they approached the summer of that year when their first album, Definitely Maybe was released on August 29th. The story from that moment on is well-known and this book reveals just how effective the masterplan was to get them to that point.

NEVER BEFORE SEEN IMAGES: Full of never-before-seen images of Oasis in their early days, ahead of solidifying their space in the UK alternative scene

INSIGHT FROM NOEL GALLAGHER: As a co-lead vocalist, songwriter, and lead guitarist for the dynamic alternative rock band, Noel provides a captivating insider perspective within these pages

PERFECT GIFT FOR OASIS FANS: This sleek, hardbound music photography book is a wonderful addition to any personal library and the perfect gift for fans of Oasis to view and treasure

THE LENS OF KEVIN CUMMINS: Stunning photography from a legendary creative. Kevin Cummins has documented the band since their inception in 1993. Kevin is Manchester’s premier music photographer, and is also known for documenting Joy Division, The Smiths, and New Order

Kevin Cummins holds an international reputation as one of the world’s leading photographers. He is known for his iconic portraits of David Bowie, Mick Jagger, Patti Smith, and Oasis. His work can be found in The Victoria and Albert museum in London, The National Portrait Gallery, and more.