Oatmeal is boring. Bacon is interesting. This metaphor brings clarity to why some brands dominate and others just survive. Learn who the Bacon Brands are, and how to become one. Oatmeal v Bacon: How to Differentiate in a Generic World makes the case that earning attention and market share starts by being a truly unique and interesting brand. Humorous, thought-provoking, and full of useful strategy ideas, Oatmeal v Bacon will transform the way you market and advertise, develop products, create customer experiences, and build a culture.

Building your identity through proper branding is the basis of good marketing. It is what takes you and your business from good to great. Most of all, Oatmeal v Bacon will give you permission to be yourself and build a brand around being truly DIFFERENT.

About the Author

Justin Foster is a brand strategist, speaker, and blogger. Over the past 20 years, Justin has worked in sales and marketing for both small businesses and large corporations. He has conducted over 300 workshops and seminars, as far away as Kuala Lumpur, Malaysia. In addition to his expertise in strategic branding, Justin consults, speaks, and writes on the impact of generational and cultural shifts especially related to the influence of Gen Y, Millennial engagement, social media, and technology. He is also the author of Human Bacon: A Man's Guide to Creating an Awesome Personal Brand.

He lives in Austin, Texas with his wife and younger son. His older son and daughter-in-law live in Portland, Oregon. Outside of his business pursuits, he loves great coffee, meeting interesting people, having rich conversations and mentoring young leaders. He's a country music purist and a promoter of indie bands, so he's right at home in Austin. For personal growth, he works out, continuously seeks knowledge, and spends time with the people he loves.

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