The Obama Victory: How Media, Money, and Message Shaped the 2008 Election
Language: English
Published by Oxford University Press, 2010
- Softcover
- Used
Seller: Wonder Book, Frederick, MD, U.S.A.Wonder Book
AbeBooks seller since November 1, 1997
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- Title
- The Obama Victory: How Media, Money, and Message Shaped the 2008 Election
- Author
- Kenski, Kate, Hardy, Bruce W., Jamieson, Kathleen Hall
- Publisher
- Oxford University Press
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0195399560
- ISBN 13
- 9780195399561
In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more.
Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.
"Synopsis" may belong to another edition of this title.
About the Author
Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team.
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.
"About the title" may belong to another edition of this title.
Wonder Book
Frederick, MD, U.S.A.
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Wonder Book
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