Object-oriented technology is arguably the most exciting and least understood development in software today. Given the amount of hype coming from both media and manufacturers, it's hard for corporate managers to assess its true potential.

This problem is of great concern to us at Servio. We see object-oriented technology as an important step toward the industrialization of software, in which programming is transformed from an arcane craft to a systematic manufacturing process. But this transformation can't take place unless senior managers understand and support it.

What the industry needs right now is a straightforward explanation of object-oriented technology at the management level, with a candid assessment of its real costs and benefits. As one of the leading innovators in object-oriented technology, Servio is in a unique position to provide that explanation. We have devoted the resources to carry out this task as a service to the industry as a whole, not to promote our own products. We believe that everyone will be better served by a clearer understanding of the transition we are about to make.

What you have in your hand, then, is our contribution to executive education - a no-nonsense explanation of the concepts and issues involved in object-oriented technology. We hope that David's clear, readable discussion will counter some of the hype surrounding this new technology and help you make more informed decisions about adopting the technology within your own company.

Servio Corporation 1420 Harbor Bay Parkway

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