Title: Odd - Coupling and Idea Generation: A Route to Meaningful and Enjoyable Innovation, Entrepreneurship and Enterprise
Publisher: Pi Publishing House
Publication Date: 2013
Language: English
ISBN 10: 0957501609
ISBN 13: 9780957501607
Binding: Paperback
Condition: New
Weight: 162 grams

About this title

Synopsis

Odd-coupling is an incredibly powerful model for looking at idea generation. The ideas from re-combination of resources have led (in most cases) to highly successful ventures or businesses. The art or craft of an inventor or entrepreneur is in being able to look at an unusual characteristic of a resource and reset or re-position that resource in a different context. Luck plays a hand for sure but we need to be in the right place and be able to "see," interpret and apply what comes before us. Christopher Loughlan holds that we are driven to solve a problem, create 'a good' or maintain something that is working well. By doing so, we create value in society- value however is in any one or combination of social, health, cultural, environmental or economic dimensions.

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