Title: Offensive Marketing: An Action Guide to Gaining Competitive Advantage
Publisher: Butterworth-Heinemann
Publication Date: 2005
Language: English
ISBN 10: 0750674598
ISBN 13: 9780750674591
Binding: Paperback
Condition: Brand New
Weight: 0.79 kilograms

About this title

Synopsis

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.

About the Author

Hugh Davidson, Warren J. Keegan, Elyse Arnow Brill

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