Offensive Marketing: Or, How to Make Your Competitors Followers (Business Library). This item is unavailable.
8 ratings by Goodreads
Language: English
Published by Penguin Books Ltd, 1987
- Softcover
- Used
Seller: Reuseabook, Gloucester, GLOS, United KingdomReuseabook
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Softcover
Condition: Used - Very good
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Item description from seller
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Name in front of book.
Seller Inventory # CHL10861258
- Title
- Offensive Marketing: Or, How to Make Your Competitors Followers (Business Library)
- Author
- Hugh Davidson
- Publisher
- Penguin Books Ltd
- Publication year
- 1987
- Condition
- Used; Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0140091173
- ISBN 13
- 9780140091175
- Edition
- 2nd Edition
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
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