The Olympic Games Explained: A Student Guide To The Evolution Of The Modern Olympic Games

This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.

The text considers a range of topics including:

• the ancient Olympics
• the modern revival of the nineteenth century
• the development of the Games throughout the twentieth century.
• the media and the Olympics
• Olympic marketing and sponsorship.

Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.

Vassil Girginov is Senior Lecturer in Leisure and Sport Studies at the University of Luton. He is a founding member of the Bulgarian Olympic Academy. His research interests include the Olympic movement and Eastern European sport. Jim Parry is Senior Lecturer and former Head of the School of Philosophy at the University of Leeds. He is the founding Director of the British Olympic Academy and a consultant with the International Olympic Academy. He held the International Chair in Olympism at the Autonomous University of Barcelona in 2003.