Title: An Omnichannel Strategic Framework: For the Micro Cultural and Creative Industry
Publisher: LAP Lambert Academic Publishing
Publication Date: 2021
Language: English
ISBN 10: 6203202207
ISBN 13: 9786203202205
Binding: Soft cover
Condition: New

About this title

Synopsis

Very few studies have investigated omnichannel strategies with a focus on the Micro Cultural and Creative Industry. Thus, this book hopes to raise awareness of this vital issue. The new omnichannel strategic framework and the concepts advanced in the following chapters are aimed at enhancing current business and commerce practices and explicating new thoughts on how to operate cultural and creative firms with a global outlook. At the time of writing in 2020, the Covid-19 pandemic remains serious and many micro firms or local businesses are struggling because of it. In the last part of this book, some additional management suggestions are proposed for the operators of local firms, with a view to helping them if they should find themselves in encountering difficult circumstances, whether at present or in the future.

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