The One-Day Marketing Plan : Organizing and Completing a Plan That Works

Hiebing, Roman G., Jr., Hiebing, Roman G., Cooper, Scott W.

ISBN 10: 0071395229 / ISBN 13: 9780071395229

Published by McGraw-Hill Education, 2004

About this Item

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Seller Inventory # 4879885-6

Bibliographic Details

• Title: The One-Day Marketing Plan : Organizing and Completing a Plan That Works
• Publisher: McGraw-Hill Education
• Publication Date: 2004
• Language: English
• ISBN 10: 0071395229
• ISBN 13: 9780071395229
• Binding: Soft cover
• Edition: 3rd Edition.
• Condition: Good
• Weight: 1.775 pounds

About this title

Synopsis

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

About the Authors

Roman G. Hiebing Jr. is CEO of The Hiebing Group, a full-service advertising, marketing, and public relations agency. A lecturer at the University of Wisconsin, Hiebing is the coauthor (with Scott Cooper) of the bestselling marketing planning texts How to Write a Successful Marketing Plan, Second Edition, and The Successful Marketing Plan, Third Edition.

Scott W. Cooper is the senior vice president of marketing and branding for Brown Shoe Company, whose divisions include Naturalizer, Bass, Buster Brown, and the 930-store Famous Footwear chain. Cooper is the former president of The Hiebing Group.

Scott W. Cooper is President of the Hiebing Group and has worked on accounts such as Coors, Famous Footwear, American Automobile Association (AAA), and Fort Howard Paper. Prior to his current position, Scott had experience in both the client and agency side of the business. He currently teaches marketing communications in the School of Business at the University of Wisconsin.