One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time

Allen, Cliff /Kania, Deborah /Yaeckel, Beth

ISBN 10: 0471404004 / ISBN 13: 9780471404002

Published by Wiley, J /VCH, 2001

About this Item

Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Seller Inventory # 78982/203

Bibliographic Details

• Title: One-to-One Web Marketing : Build a Relationship Marketing Strategy One Customer at a Time
• Publisher: Wiley, J /VCH
• Publication Date: 2001
• Language: English
• ISBN 10: 0471404004
• ISBN 13: 9780471404002
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Gut
• Seller catalogs:
  • Bücher

About this title

Synopsis

A comprehensive resource on implementing a one-to-one marketing strategy on the Web

With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

Review

"This book succeeds in explaining how one-to-one web marketing works in a language suitable to the target audience." (M2 Communications, 27 April 2001)