Online Fundraisers: Targeted Planning and Successful Implementation (Edition Fundraising). This item is unavailable.
Language: English
Published by Springer 2022-12-08, 2022
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
US$ 66.61
Seller Inventory # 6666-GRD-9783658388287
- Title
- Online Fundraisers: Targeted Planning and Successful Implementation (Edition Fundraising)
- Author
- Sonja Harken, Martin Hodsman
- Publisher
- Springer 2022-12-08
- Publication year
- 2022
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3658388285
- ISBN 13
- 9783658388287
This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.
A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
"Synopsis" may belong to another edition of this title.
About the Author
Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven.
Martin Hodsman has been in charge of online fundraising campaigns for the alliance "Aktion Deutschland Hilft" for years. Previously, he was responsible for offline collections at the alliance.
"About the title" may belong to another edition of this title.