Title: Open and Closed Innovation: Different Cultures for Different Strategies (Betriebswirtschaftliche Studien in forschungsintensiven Industrien)
Publisher: Gabler Verlag
Publication Date: 2008
Language: English
ISBN 10: 3834909017
ISBN 13: 9783834909015
Binding: Soft cover
Condition: Good

About this title

Synopsis

Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be different. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.

About the Author

Dr. Philipp Herzog ist wissenschaftlicher Mitarbeiter am Institut f�r betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie der Universit�t M�nster.

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