Paperback. Pub Date: 2017-08-01 Pages: $number Language: Chinese Publisher: Electronic Industry Publishing house This book is divided into 8 chapters. of which the 1th to 4th chapter is mainly based on theoretical analysis and research. and systematically introduces the business model innovation. Open business model innovation. platform-type business model innovation theory. the formation of information industry business model innovation .

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Bibliographic Details

Title: Open Innovation Peace Taiwan economic it and Internet industry business model Innovation Way(Chinese Edition)
ISBN 10: 7121324660
ISBN 13: 9787121324666
Binding: paperback
Condition: New

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Synopsis

本书分为8章，其中第1~4章主要以理论分析和研究为主，系统地介绍了商业模式创新、开放式商业模式创新、平台型商业模式创新的理论，形成信息产业商业模式创新的基本理论分析体系；第5~7章以案例分析和实证分析为主，分析开放式、平台型等典型的商业模式创新经典案例，梳理总结全球和中国IT产业商业模式创新发展的历程；第8章在前文基础上提出中国IT产业商业模式创新的启示和政策建议。本书由浅入深，从基本理论到丰富的案例以及政策建议，极具启发性，非常适合IT和互联网相关领域的从业者、创业者、企业管理者阅读。目录理论与基础篇第1章商业模式基础21．1什么是商业模式：理论创新及发展31．1．1商业模式的内涵解读31．1．2商业模式的构成要素71．1．3商业模式的创新121．1．4实证研究及应用151．1．5总体评述161．2理解商业模式：六大经济管理理论171．2．1企业战略管理相关理论171．2．2价值链和价值网络理论191．2．3商业生态系统201．2．4交易费用理论211．2．5产业组织理论221．2．6创新理论231．3透视互联网商业模式：11条信息经济规律251．3．1通用目的技术理论251．3．2技术周期律――摩尔定律和吉尔德定律271．3．3互补产品理论271．3．4信息产品的成本构成特征281．3．5网络效应及梅特卡夫法则281．3．6边际收益递增特征291．3．7锁定效应和转移成本291．3．8注意力经济学291．3．9长尾理论301．3．10维基经济学301．3．11共享经济31第2章商业模式创新及设计332．1商业模式创新的定义及内涵342．1．1商业模式创新的定义342．1．2商业模式创新的动因342．1．3商业模式创新理论与传统经济管理理论的区别362．2商业模式的构造模块及分析框架372．2．1商业模式结构图372．2．2客户价值主张382．2．3核心资源和关键业务392．2．4合作伙伴及生态系统412．2．5收入模式及盈利能力422．3商业模式的创新设计422．3．1商业模式创新的方式和过程422．3．2商业模式创新设计及流程452．4商业模式创新与技术创新、管理创新512．4．1商业模式创新、技术创新、管理创新的区别512．4．2商业模式创新与技术创新的关系522．4．3商业模式与管理创新的关系58第3章开放式商业模式创新603．1开放式商业模式613．2为什么要开放623．2．1应对全球经济和商业环境的变化633．2．2遵循信息技术产业的规律643．3开放的形式和类型663．3．1开放的对象673．3．2开放的方向693．3．3开放的资源和流程713．4开放与控制的平衡763．4．1开放的风险763．4．2开放过程中的控制和主导773．4．3开放与控制成败的商业案例793．5开放式商业模式创新的影响813．5．1对企业创新发展的影响813．5．2对产业发展的影响82第4章平台型商业模式与平台经济854．1平台及平台经济864．1．1平台及平台型商业模式864．1．2平台经济及其研究内容884．2平台的类型及特征914．2．1技术标准平台924．2．2技术产品平台934．2．3交易中介平台944．2．4信息内

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