How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off with Companion CD-ROM REVISED 2ND EDITION

If you love the beauty of flowers, the joy of creating and designing original displays, and have a bit of business sense, and willingness to work toward achieving goals, the dream of owning your own floral business easily can become a reality.

You will learn about...

• Basic cost control systems, retail math and pricing issues, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills.

• Sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, and low- and no-cost ways to satisfy customers and build sales.

• How to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.

This book contains updated facts about the floral industry as well as updated information on essentials for success, business entities, insurance, resources, and more.

Connie Marse, owner of a freelance editorial services business, is a native of Pensacola, Florida. She earned her bachelor s and master s degrees in communication arts from the University of West Florida and joined the university staff in 1980. She retired from the University in 2010 after a 30-year career as editor and director of publications. Connie has a variety of interests including dogs, cooking, gardening, hiking, photography, writing, reading, theater, watching baseball and football. She wrote, directed and produced community theater for more than 20 years, including plays for Mini-Masquers, a non-profit children s theater organization, which she co-founded, and is a current member of the Pensacola Little Theatre Guild. Connie and her sister now live near Pensacola at Blue Moon Farm with two Irish Setters, two Westie/Maltese pups and two cats (all rescues). She is a long-time member of the Five Flags Dog Training Club of Pensacola."