Title: Open Services Innovation. Competere in Una Nuova Era (Paperback or Softback)
Publisher: Springer 6/22/2011
Publication Date: 2011
Language: Italian
ISBN 10: 8847019796
ISBN 13: 9788847019799
Binding: Paperback or Softback
Condition: New
Book Type: Book

About this title

Synopsis

Il primo libro di Henry Chesbrough, Open Innovation, era riuscito a definire un nuovo paradigma per il management del 21� secolo; con Open Services Innovation, che appare ora tradotto in italiano, l’autore ci spiega come l’Innovazione Aperta, associata a una rivalutazione del ruolo dei servizi, pu� portare le imprese a scoprire nuove opportunit� in un’economia sempre pi� dominata dal terziario.

Chesbrough illustra come le aziende in tanti settori diversi possono differenziarsi e innovare passando da una visione basata sul prodotto a un concetto di business orientato al servizio, e da una mentalit� d’innovazione chiusa a un approccio aperto a contributi e risorse che arrivano dal mondo esterno. Il libro propone innumerevoli esempi che illustrano teorie e modelli, offrendo una guida molto concreta

per l’implementazione di idee e strategie. In questa edizione, ai riferimenti americani sono affiancati tanti casi di imprese italiane con cui il lettore sapr� facilmente confrontarsi.

From the Back Cover

per l’implementazione di idee e strategie. In questa edizione, ai riferimenti americani sono affiancati tanti casi di imprese italiane con cui il lettore sapr� facilmente confrontarsi.

"About this title" may belong to another edition of this title.

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