Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000)

This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book?s modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain.

DAVID A. COLLIER is the Eminent Scholar, Alico Chair inOperations Management, at the Lutgert College of Business, Florida Gulf CoastUniversity, Fort Myers, Florida  He holdsa Bachelor of Science of Mechanical Engineering and a Masters of BusinessAdministration from the University of Kentucky, and Ph.D. in Production andOperations Management from The Ohio State University.  Prior to his academic career, he worked inmaterials management for Babcock and Wilcox Company. He is on numerous Who's Whodirectories such as Who's Who of Emerging Leaders in America, the editorialboards of three journals, and a member of The American Society of QualityControl and International Service Quality Association, and an invited speakerat past Quality in Services Symposiums.

Dr. Collier is therecipient of five awards for outstanding journal articles, has written andpublished eight invited book chapters, seven of his cases have been reprintedin major marketing and operations management textbooks, and he has over eightyrefereed publications. A 2004 citation review found that over 300 journalarticles have referenced Dr. Collier's research. He has published in suchjournals as Management Sciences, DecisionSciences, Journal of Operations Management, Production & OperationsManagement, International Journal of Operations and Production Management, BusinessHorizons, Journal of Service Science, and International Journal of Service Industry Management.

He is the author of fivebooks on service management and quality management, Service Management: The Automation of Services, Service Management: Operating Decisions,The Service/Quality Solution: UsingService Management to Gain Competitive Advantage, Operations Management: Goods,Services and Value Chains, andOM. The OM6 400-page book (availablein October 2016) has 18 chapters with 18 mini-cases, chapter video tours,instructors manual, test bank, and over 600 power point slides. Recent researchsuggests, for example, that undergraduate students reading a chapter stop after19 pages and they read only 65% of the material that was assigned during asemester.  With student attention spansbuilt upon instant text messaging and music downloads, this book attempts tochange the way we teach for the vast majority of our students. The innovative formatis like a Web-based magazine that is new to the industry. The publisher isSouth-Western, a division of Cengage Learning (cengage.com). 

ProfessorCollier was nominated and selected to the 1991 and 1992 Board of Examiners forMalcolm Baldrige National Quality Award. Dr. Collier is a recognized authorityin the areas of quality, operations, process, performance measurement, andservice management. He has worked with many organizations such as Chase Bankand Emery Worldwide. Dr. Collier has been the faculty leader and taught in theFisher College of Business Six Sigma Black Belt Blended (Clicks and Bricks)Executive Program. 

Dr. Collier previouslytaught at the Fuqua School of Business at Duke University, the Colgate DardenGraduate School of Business at the University of Virginia, and the FisherCollege of Business at The Ohio State University.  In 1995, Professor Collier taught in theExecutive MBA program at the University of Warwick in England, in the Mastersin International Business (MIB) program at the Ecole Nationale des Ponts etChaussees University in Paris, France, and in The Masters in InternationalBusiness (MIB) program sponsored by Ecole Nationale des Ponts et ChausseesUniversity and several Argentina universities in Mendoza and Buenos Aires,Argentina.