Operations Strategy: Principles and Practice
Jan A. Van Mieghem
Sold by Your Online Bookstore, Houston, TX, U.S.A.
AbeBooks Seller since July 6, 2010
New - Hardcover
Condition: New
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Add to basketSold by Your Online Bookstore, Houston, TX, U.S.A.
AbeBooks Seller since July 6, 2010
Condition: New
Quantity: 1 available
Add to basketThe book uses three complementary views of operations--the competency, resource, and process view--and contains integrating case studies. Consequently, the book has four parts:
* Part 1 describes the concept of operations strategy and illustrates how trade-offs among operational competencies (such as cost, quality, responsiveness, and flexibility) can provide competitive advantage.
* Part 2 introduces the resource view and shows how to tailor real assets to business strategy. Four chapters analyze four important resource decisions: sizing (how much capacity is appropriate?), timing (when to expand or contract?), type (what kind of flexibility is needed?), and location (where do we place assets in a global network?)
* Part 3 considers the process view and shows how to tailoring activity networks to business strategy. Four chapters analyze four important processes in any operation: strategic sourcing (managing inputs), demand and revenue management (managing outputs), risk management and operational hedging, and improvement and innovation management (preparing for the future).
* Part 4 presents three business cases that integrate various elements of the book. The Harley-Davidson case investigates the four resource decisions, the Seagate Technology case studies operational hedging, and the Peapod case illustrates demand and revenue management and mass customized services.
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