Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: B, The University of Liverpool, language: English, abstract: This report has been based to evaluate the operational strategy of Dominos which is one of the fastest pizza delivering company. The report was aimed at assessing and revising the operational strategies and processes of Dominos in Dubai. The main focus area of the report is to analyse the daily activities and processed of Dominos and to look for the ways through which employees of organizations serve customers. The processes which are analysed in the report include product processes, store layout, forecasting and value chain analysis of Dominos. In order to analyse the processes of Dominos, theoretical frameworks have been used. The methodology used in the report is based on qualitative approach. The analysis of the findings revealed that in terms of products and services offered by the company, Dominos has been highly effective in delivering efficient services to customers. It has been found in the report that Dominos has been efficient in delivering services to customers. It was found that innovations in product content of Dominos are not appropriate in context of Dubai. Dominos does not offer a wide range of customized products in Dubai market. Therefore, it has been recommended that to serve the customers effectively and to remain competitive in the market, Dominos needs to incorporate innovations in products.

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