Optichannel Retail. Beyond the Digital Hysteria : Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

Language: English

Published by ACC Art Books - IPSUK Mai 2019, 2019

9401459509 / 9789401459501

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

Seller Inventory # 9789401459501

Title
Optichannel Retail. Beyond the Digital Hysteria : Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer
Author
Gino Van Ossel
Publisher
ACC Art Books - IPSUK Mai 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
9401459509
ISBN 13
9789401459501
Item weight
767 grams
Dimensions
242x171x17 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.46US$ 35.46
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AHA-BUCH GmbH

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Einbeck, Germany 37574