Title: Optimal Allocation of Competitive Marketing Efforts Revisited Classic Reprint
Publisher: Forgotten Books
Publication Date: 2018
Language: English
ISBN 10: 1334301859
ISBN 13: 9781334301858
Binding: PAP
Condition: New
Weight: 123 grams

About this title

Synopsis

Learn how advertising, price, and quality shape market share.
This book breaks down the theory and practical trade-offs behind competitive marketing. It explains how firms optimize price, advertising spend, and product quality in the face of competition, using relative and absolute elasticities to measure impact.

How Dorfman-Steiner and Lambin-style rules relate to real-world pricing and advertising decisions

The difference between market-share goals and absolute sales goals

How relative measures of advertising and quality connect to overall profitability

What to consider when evaluating short-term versus long-term marketing choices

Ideal for readers of marketing theory and practitioners who want a clear, ideas-driven guide to allocating marketing effort in competitive markets.

"About this title" may belong to another edition of this title.

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