Optimal Bundling

Ralph Fuerderer

ISBN 10: 3540652477 / ISBN 13: 9783540652472

Published by Springer Berlin Heidelberg, Springer Berlin Heidelberg Jan 1999, 1999

About this Item

This item is printed on demand - Print on Demand Titel. Neuware -Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 312 pp. Englisch.

Seller Inventory # 9783540652472

Bibliographic Details

• Title: Optimal Bundling
• Publisher: Springer Berlin Heidelberg, Springer Berlin Heidelberg Jan 1999
• Publication Date: 1999
• Language: English
• ISBN 10: 3540652477
• ISBN 13: 9783540652472
• Binding: Buch
• Condition: Neu
• Dimensions: 241W x 160H x 22D millimeters 241 millimeters width by 160 millimeters height by 22 millimeters depth
• Weight: 635 grams

About this title

Synopsis

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.