Optimizing Strategy for Results: A Structured Approach to Make Your Business Come Alive

From foundation to fully optimized

Every executive acknowledges the importance of having a business strategy, but when it comes to creating and implementing a strategy for their organization, the “how” and “what” of strategic planning becomes elusive. In their manuscript, Optimizing Strategy for Results, authors Waema, Price, and Baiya give leaders the tools, processes, and step-by-step instructions to―

Timothy Mwololo Waema is a Professor of Information Systems in the School of Computing and Informatics in the University of Nairobi and a founder director of several start-up companies. He holds a Ph.D. degree in Strategic Management of Information Systems from the University of Cambridge (UK) and a Bachelor's Honours Degree in Electrical and Electronics Engineering from the University of Bath (UK). He has worked for many years as a researcher and practitioner at the intersection of information technology, strategy, policy, and innovation. Over the last 20 years, Waema has facilitated over 70 organizations, in both public and private sectors, to develop or evaluate their medium-term strategy. He has also been an editor in the publication of several books in the general area of IT and development.

Ron Price is an internationally recognized business advisor, executive coach, speaker, and author. Known for his creative and systematic thinking, business versatility, and practical optimism, Ron has worked in 15 countries and served in almost every level of executive management for over forty-five years. As the former president of a multimillion-dollar international company, Ron works shoulder-to-shoulder with executive leadership teams to bring strategic clarity and transformational results. In 2004, Ron founded Price Associates, a global leadership advisory firm. He is the author of nine books about business and personal growth.

Evans Baiya is a scientist, consultant, author, and speaker. He has tackled innovation and strategy from all angles-as a research chemist, process development engineer, executive in multiple startups, global leader of research and development efforts in multiple countries, intellectual property portfolio manager at a global corporation, and policy advisor on research and commercialization. He works with a number of startups, large companies, academic institutions, and governments on strategy and planning, new product development, process improvements, R & D/innovation programs, technology transfer, and commercialization. He is the co-author of ''The Innovator's Advantage: Revealing the Hidden Connection Between People and Process'', with Ron Price, published in 2017.