Option and Component Bundling under Demand Risk

Language: German

Published by Deutscher Universitätsverlag Apr 1996, 1996

3824462796 / 9783824462797

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world. 148 pp. Englisch.

Seller Inventory # 9783824462797

Title
Option and Component Bundling under Demand Risk
Author
Ralph Fürderer
Publisher
Deutscher Universitätsverlag Apr 1996
Publication year
1996
Condition
Neu
Binding
Taschenbuch
Language
German
ISBN 10
3824462796
ISBN 13
9783824462797
Item weight
249 grams
Dimensions
229x183x34 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
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BuchWeltWeit Ludwig Meier e.K.

Germany