Paperback. Ralph Fuerderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. Ralph Fuerderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

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Bibliographic Details

Title: Option and Component Bundling under Demand Risk (Paperback)
Publisher: Deutscher Universitatsverlag
Publication Date: 1996
Language: German
ISBN 10: 3824462796
ISBN 13: 9783824462797
Binding: Paperback
Condition: new

About this title

Synopsis

Ralph F�rderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

About the Author

Dr. Ralph F�rderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule f�r Unternehmensf�hrung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie t�tig.

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