Option and Component Bundling under Demand Risk | Mass Customization Strategies in the Automobile Industry

Ralph F�rderer

ISBN 10: 3824462796 ISBN 13: 9783824462797

Published by Deutscher Universitätsverlag, 1996

Language: German

Condition: New Soft cover

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Bibliographic Details

Title

Option and Component Bundling under Demand Risk | Mass Customization Strategies in the Automobile Industry

Publisher

Deutscher Universit�tsverlag

Publication Date

1996

Language

German

ISBN 10

3824462796

ISBN 13

9783824462797

Binding

Taschenbuch

Condition

Neu

Dimensions

Weight

248 grams

Seller catalogs

B�cher

About this title

Synopsis

Ralph F�rderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing.

About the Author

Dr. Ralph F�rderer promovierte bei Prof. Dr. Arnd Huchzermeier an der Wissenschaftlichen Hochschule f�r Unternehmensf�hrung (WHU) - Otto-Beisheim-Hochschule in Koblenz. Seit 1991 ist er in der Automobilindustrie t�tig.

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preigu betreibt einen Onlineversandhandel mit �ber 1 Mio. Produkten in verschiedenen Sortimenten. Das Kernsortiment besteht aus B�chern, Medien und Spielwaren. Ein gelungenes Einkaufserlebnis ist das Ziel einer jeden Bestellung bei preigu, denn der Kunde und seine Zufriedenheit stehen an erster Stelle. preigu setzt daher auf einen kompetenten Kundenservice, funktionierende Prozesse und schnelle Reaktion.

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