The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success

Florence M Sto

ISBN 10: 0814406394 / ISBN 13: 9780814406397

Published by Amacom, 2002

About this Item

A study of Larry Ellison and the business strategies behind his software's remarkable success. This book goes behind the scenes of the multi-million dollar company to uncover the breakthrough ideas and winning strategies that propelled Oracle's growth and success. Discover the history of Oracle since its relational database hit the market in 1977. The author identifies and explains strategies such as: forge ahead and fix weaknesses - lessons from when Oracle derailed in the early 1990s; grow the Oracle way - make new products, don't acquire new companies; crush the competition - other must fail; and sales today make markets tomorrow - tap into the sales force to develop products, promote a vision and beat the competition.

Seller Inventory # CIN0814406394G

Bibliographic Details

• Title: The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
• Publisher: Amacom
• Publication Date: 2002
• Language: English
• ISBN 10: 0814406394
• ISBN 13: 9780814406397
• Binding: Hardback
• Condition: Good

About this title

Synopsis

Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries.

But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success.

The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such as:

* Forge ahead and fix weaknesses--lessons from the early 90s when Oracle derailed, but was nursed back to health. * Grow the Oracle way--by making new products, not acquiring new companies. * Crush the competition--it's not enough to succeed; all others must fail. * Sales today make markets tomorrow--tap into the sales force to develop products, promote a vision, beat competitors.

The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry.

About the Author

Florence Stone (New York, NY) is the author of nine books, including Coaching, Counseling, & Mentoring, The High-Value Manager, and (under the pen name Rebecca Saunders)Business the Amazon.com Way and Business the Dell Way.