Title: Orchestrating Success: Improve Control of the Business with Sales and Operations Planning
Publisher: Wight (Oliver) Publications Inc.,U.S.
Publication Date: 1988
Language: English
ISBN 10: 0939246112
ISBN 13: 9780939246113
Binding: Hardcover
Condition: Gut
Dust Jacket Condition: Dust Jacket Included

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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

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