Orchestrating Success; Improve Control of the Business with Sales and Operations Planning

Richard C. Ling, Walter E. Goddard

ISBN 10: 0939246112 / ISBN 13: 9780939246113

Published by Wight (Oliver) Publications Inc.,U.S., 1988

About this Item

Some wear, but still a good reading copy. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.

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Bibliographic Details

• Title: Orchestrating Success; Improve Control of the Business with Sales and Operations Planning
• Publisher: Wight (Oliver) Publications Inc.,U.S.
• Publication Date: 1988
• Language: English
• ISBN 10: 0939246112
• ISBN 13: 9780939246113
• Binding: hardcover
• Condition: Good
• Weight: 16 ounces

About this title

Synopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.