Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base

Nicholas, Don/ Coburn, Ed/ Van Doren, Mary/ MacArthur, Amanda

ISBN 10: 0977678733 / ISBN 13: 9780977678730

Published by Mequoda Group, LLC, 2014

About this Item

122 pages. 11.00x8.50x0.28 inches. In Stock.

Seller Inventory # zk0977678733

Bibliographic Details

• Title: Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base
• Publisher: Mequoda Group, LLC
• Publication Date: 2014
• Language: English
• ISBN 10: 0977678733
• ISBN 13: 9780977678730
• Binding: Paperback
• Condition: Brand New
• Weight: 0.38 kilograms

About this title

Synopsis

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content. We’ll also share everything we know about social media marketing and email marketing – once you’ve built an awesome email list using the strategies in the first part of the handbook – and finally, we share case studies of the best of the best, so you can model your own audience development campaigns after them and start to drive new revenues and grow your own business just as they do.

About the Author

Don Nicholas has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team's Mequoda Method books, reports and posts were downloaded more than 850,000 times last year. This year more than 100 publishing executives will complete his quarterly Digital Publishing & Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.