The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

About the Author

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria SONJA GRABNER-KR�UTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria REGINA H�LD Student, Vienna University of Economics and Business Administration MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory J�RGEN M�HLBACHER Assistant, Vienna University of Economics and Business Administration DORIS OHNESORGE Researcher in cross-cultural management JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany ROLAND KEO Lecturer, Temasek Polytechnic, Singapore

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